Instagram Guides: everything you need to know...
If you haven’t been using Instagram Guides ๐ in your strategy, here’s why you should be…
- They are super under-utilised, so chances are your competitors aren’t using them
- When someone clicks on an individual post in a Guide, it takes them back to the original post - Hello extra exposure!
- It’s like a blog post on your IG. So you can use it to show off all your best content in one spot.
How To Create a Guide on Instagram
- On your profile page, click the + button at the top right of your screen
- You’ll see the option to create a Guide
- Click this and then you’ll be able to select places, products, or posts to add to your guide.
- From here, you can get creative with customising the text and images to accompany your recommendations.
Your guides will appear in their own tab on your profile page.
Ideas for your first Instagram Guide
- A gift guide for him/her/Christmas/etc. with your fave products ๐
- Create a guide showing off the user-generated content that you have been tagged in. This is a great way to highlight your community.
- If you have posts that explain your parking situation, what to wear, what to bring, and what you can expect when visiting your biz these would be great to add to a guide.
- Have posts explaining the different ways your audience can work with you? Add them all into a ‘how to work with me in 2023’ guide.
If you have any other ideas, I would love to hear them! Jump into the FREE FACEBOOK GROUP and let me know! ๐
Ela x
