Instagram Audit Part 4: Your Followers

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Instagram Audit Part 4: Your Followers

In the last three blogs we’ve dived deep into auditing your Instagram. Is it aligned with your brand, is your bio up to date and how is your content?

The fourth and final part of your Instagram audit is your followers. That’s right, followers aren’t something to ignore.

If I had to guess, I’d say you don’t really know who’s following you (for the most part anyway) and looking into your followers isn’t something that’s ever crossed your mind, am I right? 

Let’s dive in.

Auditing your followers can actually be super helpful for your account, here’s why…

How to: Followers Audit

 There are two main reasons why auditing your followers can help grow your account.

The first - You can scope out potential collabs

Anyone who is already following you and engaging with your content is the best candidate to collab with.

Put on your detective goggles 🔎 and scope out anyone in your follower’s list who you could do a sponsored post with or even other brands you could work together on a giveaway or campaign.

💡TIP: Make sure you write them down or take a screenshot!

The second - You can remove any bots

AKA followers who aren’t providing any engagement to your account.

If you have lots of followers but little engagement from fake accounts or bots - Instagram might be flagging this as you potentially having bought followers.

Which results in Instagram not pushing your content out to all your real followers.

So, what can you do? Go through your followers and remove any that you identify as a bot or spam account.

What to look for in fake followers

1️⃣ Followers that don’t look like your target audience.

2️⃣ They have a high number of foreign followers, especially from Brazil, Asia or Middle East.

3️⃣ Followers with odd handles that don't look like a business name or a person's name.

4️⃣ Is following thousands of accounts, has random repetitive content and short or no captions.

If the account has three or more of these characteristics, then it is likely a bot or spam account and should be removed from your follower list.

So now you know, it’s time to audit your followers…off you go! 

And let’s get your Instagram in front of your true audience.

Ela xx

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