How to Focus on Shareable Content

content creation how to planning
Instagram Content Creation

I have seen so many accounts and people saying that Instagram feels different. 

Their insights are down. 

Their followers aren’t seeing their content. 

Engagement is lower.

We saw this across multiple of our clients’ accounts last year, too. 

Likes and comments were down

But you know what was up? SAVES and SHARES! 

Think about the way you use Instagram…

If you see something you relate to, are you more likely to comment on it or
send it to a friend? 

I know I have noticed myself sharing more and more content with my friends over the years. 

And I think Instagram has noticed, too.

That’s why there’s such a push for shareable content. 

So, how do you focus on creating more shareable content?

Deep dive your insights:
What is the kind of content that is getting the most shares on your page already? Is it graphics? Reels? Longer captions? Focus on that.

Be relatable: When your audience relates to your content, they’re more likely to share it with their friends and others who might also relate. The trick is to make sure it’s relatable to your audience but also aligns with your brand and strategy.  

Value: Value, specifically tips and tricks, are highly shareable. Think about which tips and tricks align with your content pillars and niche that you can share. 

Story shares: There’s content that people like to share with their friends and family, and then there’s content that gets shared to stories. These are typically quotes, statistics, and news. 

While this is a good starting point, each account is different and shareable content will need to be implemented differently for each account.

If you would like some help from our team, we still have
two more spots for a 3-month content plan available this month. 

It’s a custom 3-month guide for what and how to post. It is completely curated for your account and easy to follow - All you need to do is implement it. 

It includes all the information you need to get started, including: 

  • Your unique content pillars
  • Visual grid layout (what your feed can look like)
  • 2 x 20 minute in Zoom calls with me, one before I start and one when I deliver it to you 
  • 20 post prompts per month that tell you the type of post (photo, reel, carousel, graphic)

Click here to secure your very own 3 Month Content Plan!

Back to the Blog