How To Be A Pro At Instagram Lives

Instagram Lives Ela Mazur Creative

I’m spilling all the secrets on how to be a pro on Instagram lives.

Recently, I was thinking about my very first ever live… let’s just say I was no Kim K.

Since then I’ve had COUNTLESS mishaps during lives - people calling me in the middle of it, the fire alarm going off, the tripod falling over. You name it, it’s happened. 

But the good news is all of those things happening have prepared me a little more each time and now I’m basically an IG live expert. And I’m ready to teach you all my skillz.

Why go live?

Going live on Instagram can be a valuable tool for your biz. Here’s why:

  •         Going live is a great way to connect with your followers in a more authentic way than stories or posts because it’s raw and unedited. 
  •         It allows you to answer questions in real-time, giving you the opportunity to interact with your audience.
  •         You are able to showcase more of your personality and the face behind your brand.
  •         When you are live, Instagram boosts your profile to the front of the stories feed plus your followers get a notification - more discoverability!

All of this is giving you the opportunity to connect with your audience and really BUILD unshakeable connection and trust. And trust is the most important thing to nurture with your audience in order to sell.

Mistakes to avoid while going live

There’s a few commonly made mistakes that I want to share with you so you don’t have to learn the hard way:

❌ Don’t say you are waiting for more people to join. 


✅ Start talking straight away (even if you are waiting for people to join).


❌ Don’t waste time by doing or saying nothing.


✅ Introduce yourself + your business so people know who they are watching.


❌ Don’t give no context on what are we watching and why?


✅ Say what you are going to be talking about or doing.


❌ Don’t worry


✅ If you are nervous have some notes, practise what you want to say, take some breaths and go for it

 How to add lives to your strategy

If you’re thinking “Ok, I’m keen and ready to start doing IG lives, but when and how do I add them into my strategy?”, then here’s what I’d suggest.

  1. Incorporate IG lives into your strategy once or twice a month to begin with, then once you’re comfortable, work up to once a week. Don’t go fully in and burn yourself out in the beginning.
  2. Plan out all your live topics in advance. I plan out all the live topics I want to talk about for the month, including a few points on how I want to structure the live and what I want to talk about. So when it comes time to do it, I know exactly what I’m doing.
  3. Promote that you’re going live on your stories a few days before and add a countdown so people know to join. This builds hype and curiosity so you’ll get the most eyeballs on the knowledge you’re sharing (and reap the benefits of going live).

But most importantly, don’t give up. Know that a mishap or a fail will happen with one of your lives - it’s all part of being human and can make you seem more relatable too.

Let me know if you want to have a chat about going live. My inbox and IG DM’s are always open for you with any questions you have.

See you on the 'gram! 

Ela xx

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