Content Pillars: A Quick Guide
Hands up if you’ve ever heard of content pillars 🙋🏼♀️
If your hand is down, that’s totally okay! That’s what I’m here for ☺️
Content pillars are your best friend on days where you’re feeling uninspired and stuck for what to write your posts about.
Once you’re clear on your content pillars, you will be able to use them to create a strategically curated content calendar ahead of time. This will mean content that resonates and connects with your niche for optimal growth instead of a handful of posts that are thrown together last minute.
So what actually are they?
It’s 3 to 5 specific topics that relate to your business + your offer. These are the topics or ‘content pillars’ that you will continually build your content from.
Here are some examples of what your content pillars could look like…
Once you have clearly defined your content pillars, you will be able to create all of your content for the next few weeks or even the month.
For each content pillar you can create a promotional caption, connection caption, and educational caption. Then for each of those you can create a post, a graphic, a reel, stories and a carousel post.
You’ll have content for dayssss 😝
Still have some questions about content pillars? Make sure you jump into the FREE FACEBOOK GROUP and ASK AWAY 😇