Caption Copy that Converts

How to structure your captions to get results 🔥

I’m here to drop a bit of Instagram advice for you 🧚🏻‍♀️

Not getting the results you want with your Instagram posts?

My ultimate copy tip: AAAALWAYS keep your desired result in mind when writing a caption…

If the end goal for a post is engagement, the post should be written differently than when you’re writing a sales post where the end goal is sign-ups.

This 👆🏼 is the basic structure of a caption but where it really becomes important to think about your desired action from your audience is with your Call to Action (CTA).

Do you want to gain more followers?

Ask them to follow you to receive more content like this. Want more comments on your posts? Ask them to comment relating to the caption.

Example CTA: “Do you have any branding shoot questions? Comment them below”

Example CTA: “Know someone struggling with their stories? Tag them below”

Example CTA: “Want to be on the list? Head to the link in my bio to sign up now”

There you have it! A simple Caption Copy structure to convert your followers into paying clients! 

Ela x